Migomedia for McDonald's

We implemented a system of surveys for journalists that supports the PR activities of McDonald’s.

Migomedia interactive agency prepared a system of surveys for McDonald’s to help the company better understand the needs and preferences of journalists who seek information about McDonald’s.

All results are stored in a database and the administrator can view automatically generated report at any time.

McDonald's is the undisputed leader of fast-food restaurants around the world, including Poland. The international catering giant began its operations in Poland in 1992 by opening its first restaurant in Warsaw. Currently, it owns 213 restaurants in Poland, hiring more than 10,000 employees. In terms of growth rate, Polish McDonald’s is the most dynamically developing market among all 119 countries where the company runs its operations. The company’s spending on investments exceeds PLN 700m. Almost all ingredients used by these restaurants come from Polish suppliers who cooperate with local farmers.