New brand launch and marketing campaign for Paskudy.pl

Objective

To launch new product on Polish market - to develop and complete a coherent marketing strategy for a U.S. brand previously unknown in Poland.

Scope of work – selected activities

• on-going full service
• invention of the Polish name that is easy to remember and write
• domain selection and purchase
• design of the logo and CI
• design and implementation of the online store
• website administration and expansion
• professional PR activities (TV, radio, the press)
• e-mail marketing
• design of press advertisements
• organization of online competitions that had a very positive impact on the number of orders placed in the store (a large increase) and brand recognition
• fruitful cooperation with Agora
• CSR activities, including a concept for and organization of a nationwide charity campaign for Pajacyk that proved to be very popular.

Results – on-going full service

Campaign results confirm the effectiveness of activities. Migomedia successfully promoted a brand previously unknown in Poland. Within 2 weeks from the launch of the online store it had 1,000 unique visitors daily. The sales target set for a half of the year was achieved within a month.

Open the website in a new window: Uglydoll - Paskudy