Viral marketing and other marketing activities and a website for a new TV show aired by FOX from France

Objective

To increase the popularity of a new TV show aired by FOX (France) and to engage viewers in following the journeys of a famous traveler.

Scope of work

Preparation and implementation of a marketing tool – an online competition – that promotes a TV show hosted by a traveler who is famous in France.
The nature and simplicity of the competition allowed us to complete this project on a low budget.

Results

The website was devoted to a competition and it was gradually revealing subsequent stages of the game, which ensured multiple visits and engagement of the users. This, in turn, resulted in great popularity, brand recognition and high ratings of the TV show.
We implemented a Flash website presenting the adventures of a famous traveler. It combines modern and advanced internet technologies: Flash, XML, MySQL database, and PHP.